The BTS effect: K-pop 대힌민국 대중가요 방탄소년단 효과

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The image, a selfie of a young bleach-blonde 20-something with a surgical mask covering his mouth, is rather unremarkable.And yet the photograph, captioned"we'll go and come back", has been reposted on Twitter more than 400,000 times.Such adoration is not unusual for Kim Nam-joon, leader of the South Korean boy band BTS. The pop group were the most retweeted celebrities in the world in both 2017 and 2018;their EP,"Love Yourself:Tear"(2018), was the first Korean record to top the albums chart in America.The Hyundai Research Institute reckons the septet is worth$3.6bn to the South Korean economy annually, and that nearly 800,000 tourists make the trip there eachyear for"BTS-related reasons"Yesterday the band released their seventh studio album, "Map of the Soul: Persona". Ahead of a sold-out world tour in May, they will perform on"Saturday Night Live"tonight— another first for a K-popact. ​ bleach-blonde:탈색한 금발 surgical mask:수술용 탈 adoration:존경, 숭배, 도쿄, 열렬한 경멸, 모(애모)의 예배, 기도(prayer)EP:(레코드)이피팡(한쪽 3-4분 동안 회전을 6-8분 동안 회전에서 테테로울 증가시킨 매분 45회전의 레코드. cf. LP)septet:7명[개]이치죠, 7인방인 1배의 개 한벌. 2(뮤직)7중주[창]다만;7중주[창]노래.source:The Economist Espresso